Selka

Problem

Cool Iranian shops and Gen Z brands still lack a storefront that matches their vibe. Shopify is not available in Iran, while setting up WordPress/WooCommerce requires dealing with hosting, plugins, security, and payment. Existing shop-builders like Sazito and Digify can be expensive and often lack COOL themes. Merchants want to log in, choose a theme, add products, and share a simple /@username link without having to deal with infrastructure.

Solution

I'm building Selka as a multi-tenant SaaS: phone-auth, merchant dashboard, themeable storefronts, product/inventory/media management, guest checkout, and payment processing. Merchants own their store and data; Selka handles hosting, security, and updates.

Tech stack

Outcomes

• Persian storefronts with professional theme system
• Merchant flow: register → create store → theme → products → payments → TADAA🎉
• Guest checkout, live dashboard stats, and secure payment
• Multi-tenant architecture aimed at Iranian SMBs